Peter Suhm

Peter Suhm


Ops at Tailwind CSS. Built (and sold) Reform, Branch, & WP Pusher.

Appears in 167 Episodes

#Failwhale, COVID, and a Frontend Rewrite

#Failwhale, COVID, and a Frontend Rewrite

Episode 47 · · 42:29

Peter wins the TinySeed #failwhale prize of the day, and COVID-19 continues to affect sales. Matt completes his first week of rebuilding the Summit frontend and wins back an active u...

Pricing, Priorities, and Product

Pricing, Priorities, and Product

Episode 46 · · 57:55

Peter updates Branch's pricing model based on feedback from his ideal customers. How should he prioritize his time between so many active threads? After his cool-down week, Matt le...

Cooling Down

Cooling Down

Episode 45 · · 46:24

After a quiet Easter week, Peter’s ready to work on team access for Branch. Meanwhile, Matt survives an intense week for Summit, shipping a major improvement to its trendcasting eng...

Shaping & Shipping

Shaping & Shipping

Episode 44 · · 38:07

Peter shapes Branch for agencies, preparing to add access for teams, while cultivating partnerships with hosting companies. Matt stares down a week of deadlines and deliverables for...

April, May, and June

April, May, and June

Episode 43 · · 38:51

After a productive mastermind, Peter and Matt share their goals and plans for the second quarter of 2020.

Two Steps Forward

Two Steps Forward

Episode 42 · · 51:42

Peter is ready to get Branch out into the world, even as life in Scotland is on lockdown. Matt returns to work with a roadmap for the rest of the year, and key prospects on the cusp...

Spring Break 2020

Spring Break 2020

Episode 41 · · 49:35

Peter returns to Scotland ahead of Denmark’s border closures. Matt’s family gets cozy at home as schools shutter in Texas. How are they keeping momentum—and perspective? NOTE: Mat...

Product/user-fit & partnerships

Product/user-fit & partnerships

Episode 40 · · 56:06

Matt rebounds with a productive week focused on power users of, and new investors in, Summit. Peter ponders the best way to ask for value in exchange for Branch's product partnerships.

Travails and triumph

Travails and triumph

Episode 39 · · 48:43

A week of meetings pushes Matt's inner maker to the edge, eager to start a new week. Peter christens Branch's repositioning with a complete marketing site refresh.

Momentum

Momentum

Episode 38 · · 35:50

Engagement with Summit lifts Matt’s spirits—and aspirations. Peter and Bjørn enter a new phase of Branch’s development, positioning it for long-term success.

Recipes for Growth

Recipes for Growth

Episode 37 · · 01:00:46

With fundraising behind them, Matt and Peter shift their makers back into gear. One of Summit's early adopters shares their requirements for becoming a customer. Meanwhile, Branch ...

The Lending Wave

The Lending Wave

Episode 36 · · 56:15

Peter lassos a new Branch investor, casting doubt on his co-host's neutrality. Branch product development hits high gear. Matt rides a new wave of interest in debt as he begins des...

Updates with Ben Orenstein

Updates with Ben Orenstein

Episode 35 · · 01:11:29

The Tuple co-founder takes a break from twitter to join Matt and Peter. Maker-manager updates and a mostly-friendly round of cross-examination ensue.

Summit and the New Asset Class

Summit and the New Asset Class

Episode 34 · · 48:41

Matt has been tweeting in riddles lately and Peter demands a clarification from him. In between his busy tweeting, he's also been able to release the first version of his Stripe inte...

Fundraising praxis

Fundraising praxis

Episode 33 · · 50:59

Recent investor conversations and product progress help Matt push through, while Peter prepares to co-work in Spain with his first developer hire. The two discuss a pragmatic approa...

Acquired

Acquired

Episode 32 · · 44:59

Matt's December included the acquisition of his first company, Riskpulse. What was it like? And what does this mean for Summit?

Plans and purpose, Q1 2020

Plans and purpose, Q1 2020

Episode 31 · · 01:00:13

Matt and Peter share their goals for the first 90 days of 2020, and how their purpose for starting up runs even deeper than their visions for Summit or Branch.

2019 Potpourri - Our best advice

2019 Potpourri - Our best advice

Episode 30 · · 43:56

A medley of our best startup advice from the past 29 episodes of Out of Beta.

Recruiting and the rise of free

Recruiting and the rise of free

Episode 29 · · 43:42

As the New Year approaches, Peter tests his ability to recruit talent for Branch. How should early stage companies approach delegation and hiring? And why does Peter think 2020 wil...

The Great Clearing

The Great Clearing

Episode 28 · · 36:32

The fog over Branch lifts to the ring of a self-service cash register. Could this be it? Meanwhile, after eight months of product and customer development, Matt's ready to place a ...

Searching for product/market-fit

Searching for product/market-fit

Episode 27 · · 57:33

Why aren’t more people adopting Branch the way Peter imagined, and why was it so much easier to find traction for WP Pusher? Matt and Peter sail into the Bermuda Triangle of product...

On freedom

On freedom

Episode 26 · · 56:17

Peter takes a day to reflect on his challenges with Branch and returns with plans to innovate. Matt stares down his shortening runway, sparking a discussion about optionality, the t...

Product and pricing from the trenches

Product and pricing from the trenches

Episode 25 · · 46:15

Matt digs into Stripe and Plaid after a setback with Bench. Peter discovers the importance of Branch's namesake: Branch is for branches! Matt explains how he offers fair prices to ...

Select Start

Select Start

Episode 24 · · 48:52

Peter's public release of Branch creates inbound interest from hosting providers, requiring him to upgrade his approach to business development. Matt breaks ground on accounting int...

Post-launch funnels

Post-launch funnels

Episode 23 · · 37:11

Matt and Peter review the 7 days since the launches of Branch and Summit to decide where to focus next. Peter upgrades Branch's onboarding flow, while Matt measures the number of us...

Goodbye, SimSaaS

Goodbye, SimSaaS

Episode 22 · · 46:42

Matt and Peter reflect on their quiet, tandem launches, which required Matt to navigate a rebrand and domain change. Peter looks ahead to a heads-down, travel-free November, while M...

The Flywheel Company

The Flywheel Company

Episode 21 · · 39:02

In this almost-live episode of Out of Beta, Matt and Peter recap a conversation about flywheels and business strategy that they had in the hotel bar of Dubrovnik Palace. Why are they...

Live from Croatia: TinySeed R2 and MicroConf Europe

Live from Croatia: TinySeed R2 and MicroConf Europe

Episode 20 · · 27:42

Matt and Peter are in Dubrovnik, Croatia, for the 2nd TinySeed retreat and MicroConf Europe. On a rooftop overlooking the Adriatic Sea, they share their key takeaways from the retrea...

Counting down to launch (... eventually)!

Counting down to launch (... eventually)!

Episode 19 · · 42:37

Peter has had a disruptive week of road trips through the Highlands, with evenings of fine Scottish whiskies. A few thousand miles to the west, Matt is binge-coding day and night. ...

Turning goals into plans

Turning goals into plans

Episode 18 · · 45:00

Peter has turned his Q4 objectives and key results (OKRs) into a financial forecast and growth plan in SimSaaS. He’ll need to at least 5x his number of signups in the coming quarter....