Peter Suhm

Peter Suhm


Ops at Tailwind CSS. Built (and sold) Reform, Branch, & WP Pusher.

Appears in 167 Episodes

Newfound momentum

Newfound momentum

Episode 77 · · 26:57

Peter is riding solo this week and shares an update on his recent customer development conversations.

Process over results

Process over results

Episode 76 · · 59:43

To clarify the Branch roadmap, Peter interviews WordPress agencies to better understand their workflows. Matt stretches to focus on process over results while onboarding larger busi...

It shouldn't be this hard

It shouldn't be this hard

Episode 75 · · 01:11:52

Peter asks himself why growing Branch continues to be so hard. Matt is working on cohort analysis and accounting integrations for Summit.

How It Works: FreightWaves

How It Works: FreightWaves

Episode 74 · · 59:47

What does it take to build a rapidly-growing business at the intersection of media, technology, and data? Matt interviews Craig Fuller, founder & CEO of FreightWaves, the “Bloomberg...

Building or Selling

Building or Selling

Episode 73 · · 57:02

As year-end goals loom larger, Matt and Peter discuss the trade-offs between investing in building, marketing, and selling their products.

How It Works: Wistia

How It Works: Wistia

Episode 72 · · 43:43

Matt talks with Chris Savage, CEO & Co-founder of Wistia about how the video marketing powerhouse works. From the importance and nature of their earliest hires, to the way the produ...

Branch the Aggregator

Branch the Aggregator

Episode 71 · · 54:50

Peter discovers a new product frontier for Branch that expands its value and positioning beyond deployment. Matt works on a way to import recurring expenses into Summit.

Acceleration & Suspense

Acceleration & Suspense

Episode 70 · · 01:05:02

Peter and Bjørn experience a breakthrough developing Branch as Peter puts his Q4 customer acquisition plans in motion. Matt pauses to consider the path forward with Summit.

An OKR Way of Life

An OKR Way of Life

Episode 69 · · 50:57

Peter responds to feedback on his Q4 plan. Is it unrealistic, or misunderstood? Matt and team improve their development operations to support a new release.

The Process Company

The Process Company

Episode 68 · · 57:40

Peter reviews his go-to-market tests for Q4 and makes a product decision. Matt views his work, and the future of Summit, through the lenses of process and responsibility.

A New Life, and North Stars

A New Life, and North Stars

Episode 67 · · 47:10

Peter rejoins the podcast as his paternity leave winds down. Matt invests in product improvements for Summit, and shares his reasons for joining Indie.vc’s scout program. Both foun...

How It Works: ProfitWell

How It Works: ProfitWell

Episode 66 · · 01:06:56

Matt sits down with Patrick Campbell, CEO ProfitWell, to deconstruct how the business operates. From team composition to customer acquisition, revenue generation, upsells, margins, ...

Taking the Long View

Taking the Long View

Episode 65 · · 01:01:54

Matt and Peter ponder the future of the podcast, and the remainder of 2020 for Summit and Branch. Matt wrestles with positioning. Peter selects a handful of customer acquisition ch...

Engineering Growth

Engineering Growth

Episode 64 · · 01:09:13

Matt updates Summit's onboarding to fix the blank slate and move users closer to the free tier threshold. Peter studies traction channels and prepares to grow Branch.

Taking Bigger Swings

Taking Bigger Swings

Episode 63 · · 01:12:22

With Summit signing up its 10th paid customer and Branch slowly finding product-user fit, both Matt and Peter are thinking about their next big bets. Matt prepares to develop the Su...

Singular Focus

Singular Focus

Episode 62 · · 01:14:18

As Summit and Branch begin to work, Matt and Peter must remain focused on their next objectives.

Partnerships and strategy

Partnerships and strategy

Episode 61 · · 52:14

While Matt is enjoying fly fishing and white water rafting in Colorado, Peter records with Simon Bennett from Snapshooter. It turns out Branch and Snapshooter has quite a few things ...

Momentum rising

Momentum rising

Episode 60 · · 54:42

Momentum manifests as new customers sign up for Summit and Branch.

Traction!

Traction!

Episode 59 · · 48:41

Peter figures out how to conquer Branch's activation problems. Meanwhile, Matt squashes bugs after the successful release of Summit 2.0.

Activation zero?

Activation zero?

Episode 58 · · 01:01:31

Matt builds Excel-like charts into Summit and shares feedback from his earliest users. Peter is confident that activation is the zero in the Branch equation, but why?

Summit v2

Summit v2

Episode 57 · · 01:05:04

With Matt almost ready to ship Summit v2, and Peter back from vacation, the duo reflects on what makes starting up so very difficult.

Branch’s Playbook

Branch’s Playbook

Episode 56 · · 46:04

Peter reflects on the costs and risks of his go-to-market strategy. Meanwhile, Matt prepares to turn the ignition switch on Summit 2.0.

Persistence, or ...

Persistence, or ...

Episode 55 · · 44:38

Peter's consistent efforts with potential partners begins to pay off, or so he thinks. Summit v2 draws closer to release, raising excitement - and anxiety, for Matt.

S2:E2 (That’s The Title)

S2:E2 (That’s The Title)

Episode 54 · · 44:01

Matt stares down the final stretch of the Summit rewrite. Branch’s go-to-market strategy begins to bear fruit for Peter.

Vikings with Scottish accents

Vikings with Scottish accents

Episode 53 · · 55:23

Peter takes a deep breath and Matt's code Just Works. The two discuss the startup grind, getting to critical mass, and infusing delight into product development.

Listen & Learn

Listen & Learn

Episode 52 · · 31:34

Brief updates on Summit and Branch. Our hearts are with those suffering under police brutality and racism in the U.S. and around the world. #BlackLivesMatter

Water on My Mill

Water on My Mill

Episode 51 · · 57:30

Peter builds trust with two hosts ready to distribute Branch. Matt's inner manager ekes out a partnership call while his maker begins the descent from peak effort. The two discuss ...

Updates Five-O

Updates Five-O

Episode 50 · · 49:44

Matt and Peter celebrate their 50th week recording Out of Beta by sharing the latest on Summit and Branch! Peter manages through a difficult decision to extend his runway. Meanwhil...

Why Rewrite?

Why Rewrite?

Episode 49 · · 48:06

Matt ventures ever-deeper into the forest of rebuilding Summit; a friendly voice challenges the purpose of his quest. Peter celebrates the successful release of Branch's teams featur...

Freemium When

Freemium When

Episode 48 · · 53:29

Matt nears the completion of the first half of the Summit frontend rebuild. Elsewhere, Peter has abandoned Scotland to hunker down with family in Denmark for a new life chapter. Ma...