Post-launch funnels

Matt and Peter review the 7 days since the launches of Branch and Summit to decide where to focus next. Peter upgrades Branch's onboarding flow, while Matt measures the number of users at each stage of activation. Matt describes his desire for a shared vocabulary for strategy at Summit.

On the web:

• Matt Wensing on Twitter
• Peter Suhm on Twitter
• Summit
• Branch

Matt's Summit Strategy Must-Reads:

• Business Model Generation by Alex Osterwalder
• Value Proposition Design by Alex Osterwalder
• Platform Revolution by Parker, Alstyne, and Choudary
• Delivering Profitable Value by Michael J. Lanning
• Aggregation Theory by Ben Thompson
• What is a Flywheel by Eric Jorgenson
• What are Advantage Flywheels by Max Olson